Neither test group knew whether they were drinking the real GoChi or the fake juice. Nor did the scientists know which group was drinking the real GoChi juice or the placebo! In the scientific world, this is called a randomized, double-blind, placebo-controlled trial, and it is the Gold Standard for high-quality research studies.
For a full two weeks before the start of the study, and during its entire duration, the participants were instructed to refrain from the use of goji products, dietary supplements, energy drinks, or green tea. That way, we could be certain that any positive results would be a direct result of drinking GoChi. In practice, it can be very difficult to ask people to change their habits and preferences just because they are participating in a clinical study, and yet it is essential that they play by the rules in order to ensure a fair and honest result. Also, it is important that everyone who starts the study remains committed to finishing it, because a high dropout rate can skew the results. For these reasons, we selected 35 of our employees at random to participate. This is standard practice for clinical trials, and it enabled us to monitor the study more effectively. The randomized, double-blind, and placebo-controlled design of the study ensured that the results were absolutely fair and beyond reproach. Also, this study will be published in a peer-reviewed journal later this year—yet another indication of how valid the study is.
The results of the study noted below are currently only approved to be used for marketing purposes in the United States and Puerto Rico. As GoChi is released in other markets around the world, please check your country specific website to see what claims your governmental agencies will allow FreeLife to make regarding GoChi and the new study.
The first thing studied was fatigue because that’s become a chronic and serious problem in modern society. The placebo group found no statistically significant benefit. But the GoChi group showed a statistically significant improvement.
The next thing to be tested was energy levels during the day. As you would expect from the fatigue scores, the placebo group had no statistically significant improvement. But the GoChi group experienced an energy lift throughout the day. And it’s important to note that GoChi contains no caffeine or any other stimulant.
For athletic performance, the placebo group showed no significant difference, yet the GoChi group showed a significant improvement.
The researchers also tested stress levels and calmness. Once again, the placebo group showed no significant difference, yet the GoChi group showed significant improvements, feeling calmer and less stressed. This benefit alone will positively impact the lives of millions of people who are not experiencing a good quality of life due to increased stress.
There were significant improvements in mental function. The researchers tested for mental acuity and the ability to focus. Again, the placebo group showed no significant improvement, but the GoChi group showed a substantial improvement in those areas.
The researchers had heard reports that people were sleeping better when drinking our goji juice, so they tested for quality of sleep and ease of waking up in the morning. The placebo group had no statistically significant difference in these areas, but the GoChi group had a tremendous difference in both the quality of sleep and the ease with which they wake in the morning. In fact, 80 percent of the GoChi drinkers reported better quality of sleep, and 70 percent reported a refreshed and easier awakening.
When asked how healthy and content they felt, the placebo group noticed no statistically significant difference, but the GoChi group noticed a significant improvement, feeling both healthier and more content. The GoChi group also noticed a much better improvement in feeling happier than did the placebo group.
Finally, in a big surprise to the researchers, the GoChi drinkers noticed a significant improvement in bowel regularity, while the placebo group noticed no difference.
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